I became vegetarian in 2014, after realizing that I couldn't justify using animals for food when other options were available. Going vegan felt like the logical next step, but actually making that change wasn't as easy as I had hoped.
When eating animal products is considered normal and they're part of almost every aspect of everyday life, it's surprisingly easy to stick with familiar habits. It took me until 2026 to finally become fully vegan.
Looking back, I think something that would have helped me get there sooner was a way to see my progress and stay motivated along the way. I've always been someone who loves numbers, statistics, and seeing how small changes add up over time.
That's where the idea for Choose Leaf came from. I wanted to create a simple, encouraging way for people to track their eating habits, recognize their progress, and work towards eating fewer animal products at their own pace.
Whether you're just starting to explore plant-based eating or have been on that journey for years, I hope Choose Leaf can make it a little easier to keep going.
